Marketing Analyst

About the role

We are looking for a Marketing Analyst who combines data fluency with creativity and curiosity. The ideal candidate will help us transform how we understand audiences, performance metrics, and campaign effectiveness by applying AI and automation tools to marketing analytics.

You’ll play a critical role in building smarter reporting systems, uncovering deep insights, and using data to shape marketing strategies that elevate our brand presence and digital experience.

Some of the things you’ll do

• Collect, analyze, and interpret data from various channels (web, social, email, paid media).
• Use AI-powered analytics tools to generate insights, trend predictions, and performance forecasts.
• Collaborate with the marketing team to optimize campaigns and website engagement.
• Develop dashboards and visualizations to communicate marketing performance to leadership.
• Conduct A/B testing and measure the ROI of marketing initiatives.
• Research audience behavior to support targeting, segmentation, and personalization strategies.
• Identify opportunities for process automation and smarter data-driven marketing decisions.

Requirements

• Bachelor’s degree in Marketing, Data Analytics, Statistics, or a related field.
• Proven experience in digital marketing analytics, campaign reporting, or market research.
• Strong command of Google Analytics, Google Data Studio, or similar tools.
• Familiarity with AI tools (ChatGPT, Jasper, HubSpot AI, or predictive analytics platforms).
• Proficiency with Excel, SQL, or Python for data manipulation is a plus.
• Ability to translate data into actionable insights for non-technical audiences.
• Excellent communication, critical thinking, and problem-solving skills.

Benefits & Compensation

$45,000 – $65,000 annually, depending on experience and qualifications.

• Comprehensive medical, dental, and vision coverage via Blue Cross Blue Shield
• 401(k) plan with up to 6% employer match
• 25 paid vacation days and 8 sick days annually
• Remote work stipend with full home office equipment provided
• Paid parental leave and 3 annual mental wellness days
• Flexible schedule designed to support a healthy work-life balance
• Annual allowance for certifications and professional growth
• H1B visa sponsorship for qualified candidates

We invest in your well-being, growth, and future—because when you thrive, we all succeed.

• Automation
• Analysis
• SQL